Creating Superior Corporate Cultures

Culture is the lifeblood of any organization and drives all behavior. We help ensure that what people say and what people do are one in the same.


  • Current Cultural Analysis
  • Team Reports, Blending Data Points on Thousands of Team Members
  • Sensitivity and Professionalism Training
  • How to Build a New Culture, or Change an Existing One
  • Multi-Cultural and Multi-Generational Understanding

What Exactly is Culture?

We like to think of it as predictable behaviors that can be seen in any social group with a history: the language they use, their customs, traditions and even their habits of thinking.  Any group that has been together for a period of time will have evolved a culture with their cultural strength and stability depending on how long they have been together and the emotional intensity of shared experiences.

In fact, culture is so basic it’s like breathing.  We no longer think about it, and it’s an ongoing dynamic that we are constantly engaged in and creating as we interact with others.

Cultural Influences Exist at Multiple Levels

They impact an individual from various points of reference.  These can be identified as:

Differs from country to country, influences attitudes about such things as work, equality, authority and other important factors.

Effects attitudes of employers, employees, suppliers and customer relationships and can be very different in even smaller regions, e.g. between urban and rural areas.

A community of same occupational organizations interact more often with each other and develop a system of shared meanings distinct from those outside the field.

The differences between the functional subcultures of finance, marketing and operations or geographical divisions in multinational companies.

A system of shared assumptions, values, and beliefs, which governs how people behave in organizations. These shared values have a strong influence on the people in the organization and dictate how they dress, act, and perform their jobs.

How Culture Develops

Corporate culture will develop in any organization with a stable membership. This culture becomes even more obvious when the group has to deal with common problems and need to cooperate. The concept of corporate culture was first introduced to describe shared vision as one of the core components of organizational culture.

The idea of shared vision is also a cornerstone in the modern concept of a “learning organization” which builds on the idea of creating a company environment that continually nurtures learning and teamwork.

Mission statements and organizational charts describing how the organization works might describe the organization’s policies and the values that guide the group’s actions. However, the easy to see formal philosophies of a company can actually be difficult to decipher.

Often what we observe on the surface doesn’t display the non-discussed beliefs lying ‘under’ the surface which are the unwritten rules of the game for getting along in the organization. Every organization operates on a set of cultural assumptions that can be thought of as its own unique DNA and within any organization. As employees, our behavior is influenced more by these unwritten assumptions than the catchy slogans on the wall.

Our culture program helps you objectively understand and identify your culture. Action plans are provided when the culture we espouse differs from how our team truly feels. The end result is an authentic, highly engaged workforce who feels a great sense of purpose behind everything they do.

New Call-to-action


Find Out Your XQ Factor Now

At XQ Innovation our belief is that success in business is predictable. Our mission is to help organizations of all sizes turn every employee into a star performer. We view every human being in your organization as a human treasure. We unlock the science of the human mind in a way that is easy for anyone to understand. We bring unique strategies to our clients, all through the lens of innovation. Everything we do is focused around the people in your organization.

Skip to content